Front cover of the 1939 edition.
Though not a complete set,these valuable documents highlight the many evolutions in print and pictorial layout from the beggining of the Second World War to the flower-power era of the swinging sixties.
They show that though the glossy front cover of todays SAC-mag is a fairly recent inovation,great quality colour pictures were a feature of the magazine as early as 1952.
The early advertisements are a sheer delight,if not a little terrifying,when we are reminded of the kit that we considered "state of the art" in its time.The Ski-Boot advertisement reminded me of my first pair of realy good "Dolomite" leather alpine boots,that i purchased in Australia in the early sixties,and which took me about four years to break-in!
The articles are of course written in French and Hoche-Deutsch.The earlier magazines were dominated by the French language,but a greater parity was reached in the late fifties with a better balance of German articles.
In the sixties editions we begin to see the long awaited introduction of Schwitzer-Deutsch coloquial influence,that makes our SAC-magazine such a delight to read in these modern days.
SAC 1962-Andes Expedition.
These magazines will not be collecting dust on our shelves! As i write this blog,our archivist Peggy is in "hog heaven" pouring through the hundreds of great articles,and selecting some of the most historicaly significant for translation in English language!
From December-1952 edition.
German to English translation is Peggys forte,and we are looking forward to releasing at least one article per-month on this blog! Once again,our sincere thanks to our friend and ABMSAC colleague Richard Winter for making this possible with his thoughtfull donation.